You’ve decided to sell your used household appliance or appliances. You think selling these items online will get you the best bang for your buck, and you’re probably right. But selling anything online takes more work, so how can you capitalize the most on your effort? Here are some helpful tips from MoneyPeach – good luck selling!
The most common place to sell used appliances, or anything locally, is still Craigslist. But with Facebook Marketplace and apps like Offer Up, it doesn’t hurt to list them in several places as well.
In high school I started selling items on eBay and Craigslist for extra money and got pretty good at it. I found there were certain things that helped each listing sell consistently.
Here are nine steps to create a listing to sell your appliances or anything else for that matter.
1. Use a Catch Worthy Title
Like blogging or writing anything online, your title can make or break your listing. If you have a title like “ancient dishwasher” no one is going to want to buy it. Instead, you want to have something like “ Like-New dishwasher, with X & X features. “ That type of title will entice people to open up the listing.
2. Create an Epic Description
Once you get them to click on the listing you need to have a great description and pictures. The description can make or break your ability to actually sell the appliance. Most importantly, your description needs to be 100% honest and accurate. Otherwise, it makes for a very awkward exchange when you meet the buyer in person.
You want to be 100% accurate with the condition of the appliance! If there are dents, scuffs, marks, or anything that is not working make sure to let them know. Talk about the use of the appliance, if anything doesn’t work, upgrades you’ve done and why you are choosing to sell the item.
Often times people are skeptical if you are pricing a good item at a price that seems too good to be true. Be honest about why you are selling this item. Are you upgrading? Moving? Or did it come with the house when you moved in? The more details the better the potential buyer will feel.
Lastly, you want the description to be informative and helpful to the potential buyer. A great idea is to try and find the model online and copy and paste the description. This way you can make sure it includes all the features, benefits, and exact size specifications.
3. Link to Helpful Resources
The more expensive the appliance the more research people will do online to make sure they are getting a good deal. If possible, spend a few minutes researching the make and model of each appliance.
Try to find reviews, comparisons, and even manufacturer information to include these links within your description. Make it easy for buyers to say yes!
4. Take Amazing Pictures of Your Item
Isn’t it awful when you look at something online and when you show up it’s totally different in person? Whether it’s a car, apartment, or something like this on Craigslist, it’s incredibly disappointing and generally a waste of time. Don’t be this person by providing fake pictures.
Instead, take amazing pictures of your item to be honest with potential buyers and show off the item. If you can find the model online, include one or two stock photos and five or more photos of the actual item.
You don’t need to get a professional camera as smartphones are better than ever. If you have an iPhone X with portrait mode use that as well. Make sure to have plenty of lighting and a good clean background. You don’t want a slightly used washer next to a bunch of junk in your garage. Make the environment look appealing for your potential buyers.
If you want to be an overachiever and increase your odds of making the sale, you can also film a short video of the appliance working. This can be one or two minutes and be uploaded to Youtube in the same amount of time. Include the link in the description to give people more confidence that the item will work as described!
5. Price Your Appliance Competitively
With Craigslist, Facebook Marketplace or Offer Up bartering is part of the process. You want to make sure you have competitive pricing but not too high or low. Too high makes it hard to compete with similar listings and too low makes it hard to barter. Instead, shop around these sites to find similar listings priced competitively.
If you are set on the price, make sure to let them know in the listing. Otherwise, include something like “will negotiate” or “OBO” which stands for “or best offer.” This way there isn’t any confusion when you meet with potential buyers on price.
6. Specify Delivery
This is 100% your choice! As not everyone has trucks or trailers this can be a way to earn extra money with your appliances. Pre-negotiate a rate that is cheaper than renting one at U-Haul but enough to make sure it will cover your gas, time, and hassle. Make sure you learn their zip code so you can check the proximity and give them an accurate price.
If it’s a large item that is too heavy make sure there is someone there that can help you move the item as well. You don’t want to get injured as you’ll most likely be liable for any injuries that may happen. This is why having them pick up can be a better option depending on your situation.
7. Specify Payment Methods & Refund Policy
While there are tons of great ways to pay online the best way to pay for things on Craigslist, Facebook Marketplace, or Offer Up is still cash. Checks can be voided and bank transfers can be canceled which can leave you empty handed.
Sometimes buyers will try to trade other items but I always recommend going with cash and not offering any refunds. In the description make sure to include that the item is sold as is and state clearly your refund policy (if any).
8. Include Best Contact Information
I’ve bought and sold hundreds of things on Craigslist and communication is key to making it happen. I’ve literally had buyers contact me and arrive within minutes if I was available. The quicker the communication the more likely you are to make the sale happen.
If you don’t want to include your phone make sure to leave your best email address so buyers can contact you with questions or inquiries. Also, make sure to whitelist Craigslist or Offer Up as it’s easy for them to go into spam and not see the messages until it’s too late.
9. Closing the Deal
Once you do communicate with the buyer via text, call or email I always use presumptive language. Instead of saying “Do you want to look at the item?” say “When do you want to pick up?” Change the psychology and assume they already want to buy your appliance because you’ve created such a compelling listing.
If they aren’t sold and want to come look in person make sure to specify a date and time. The sooner the better! I’ve found that buyers flake easily on these sites so try to meet them the same day if possible for both of you. Like I mentioned, I’ve literally had people arrive within minutes.
Also, if they are trying to push the date a few days out or seem flaky I recommend adding a deadline by saying there are other options or someone is coming sooner that day or the day before. Create urgency to get rid of your appliance, make money, and get the buyers to take action!
Lastly, always take precautions for your own safety. Craigslists and relevant sites still have individuals that ruin the experience for everyone. Always meet somewhere public if possible and if you do so at your home have someone else there as well.